BBC, Research and Broadcasting: Seminar and Q&A
Wednesday 23rd of June
10 - 11am
Graham Russell, Head of Multiplatform Development with BBC Scotland
About this Session
This session examines the central role which research fulfils within broadcasting and particularly within BBC programmes and content production.
Research lies at the heart of all broadcasting. It underpins the strategic decisions which determine the services and programmes which the BBC offers; it provides key information on audience, market and industry trends; and, importantly, it provides the bedrock on which all BBC programmes are built, ensuring accuracy in analysis, in reporting, in reflection, in portrayal and in depiction. Consequently, it is the basis on which audiences are able to build trust on the messages imparted via BBC television, radio, online and via our social media platforms. And, in an era of 'fake news', the need for a trusted provider of content that informs, educates and entertains has never been greater.
By the end of the session, participants will:
- understand the part which research plays within broadcasting.
- Understand the part it plays, in particular, in a public service broadcaster such as the BBC.
- Be able to relate their own research skills, knowledge and abilities to the requirements of broadcasting.
Who might be interested?
This session will be of particular interest to doctoral researchers who may be interested in applying their skills, knowledge and abilities in a dynamic creative industry environment such as broadcasting.
A general knowledge of broadcasting (TV/radio) and, in particular, of BBC programmes would be helpful.
Click Here to Register (Please note that places are limited and will be allocated on a first come first served basis)
First published: 29 May 2020